The violators often employ a technology called spoofing. However, we now have an ever-increasing number of unwanted telemarketing calls, and it is apparent that many are blatantly ignoring the National Do Not Call list. These fines encouraged companies to comply. Initially, the Federal Communications Commission (FCC) handed down fines to telemarketers when they identified abusers through caller ID information. The Do Not Call list may limit some telemarketer calls, but it is not the solution most hoped it would be. Its effectiveness relies upon telemarketers frequently updating their lists. The Do Not Call list continually changes with new registrants added daily. As a result, the Federal Trade Commission established the National Do Not Call list in 2003, and most states, including Alabama, merged their own Do Not Call lists into the national list. The evolution of telephone technology has benefitted society, but unfortunately, it has given rise to the unscrupulous who misuse digital technology to invade the privacy of telephone customers. Now technology allows phone service over the internet, and cell phones have, in many cases, become the device of choice for consumers. That was when operators used to manually connect callers with wires and a switchboard.
“Sarah, can you get me Floyd at the barbershop?” Such a request was typical of phone service in the 1950’s and prior, not only for The Andy Griffith Show’s mythical Town of Mayberry, but in communities throughout America. By TWINKLE ANDRESS CAVANAUGH, Alabama Public Service Commission President
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